mail@pernillebaekholm.com
+45 50 50 14 24
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I do freelance illustration, art direction, graphic design and motion based in Copenhagen. For commissions or collaborations give me a shout. 

DR color system

Primary color
Secondary colors
Illustration colors

The primary color is the logo color. The secondary colors are used for backgrounds and other branding elements. The illustration colors are only to be used for details in for example illustrations and never for backgrounds.


Color system design used across all channels for the Danish Broadcasting Corporation to create a more colorful DR. The palette is designed to make the primary logo stand out on all the other colors always ensuring the logos visability. Project done at DR Design.